Vision & Mission
Guiding principles that drive our commitment to financial empowerment and digital inclusion
Our Vision
We envision a world where financial knowledge flows freely through digital channels, empowering every individual to thrive in the modern economy. By cultivating a vibrant digital financial literacy community, we sow the seeds for economic empowerment, nurture social equity, and cultivate a brighter financial future for generations to come.
Our Mission
- To spearhead innovative initiatives that promote digital financial literacy and inclusion across all segments of society.
- To develop comprehensive, accessible tools and resources that empower individuals to confidently navigate the digital economy.
- To collaborate with diverse partners across sectors, driving meaningful change that uplifts communities, transforms industries, and strengthens our nation.
- To champion financial education as a fundamental right in our increasingly digital world.
OUR CORE VALUES
Collaborate
Empower
Literacy
Inclusivity
Key To Success
Our Objectives
Our digital financial literacy platform aims to bridge this gap by offering tailored initiatives and resources to empower individuals with the knowledge they need to make informed financial decisions.
Awareness
By educating individuals about basic financial topics through a digital platform, people can become more informed and may lead to improved financial well-being and long-term financial stability.
Outreach
An outreach program to provide financial education and guidance to underserved communities through personalized workshops and resources empowered by the digital financial literacy platform.
Creative Partnership
By forming collaborations with various stakeholders, the platform can leverage resources, expertise and networks to reach a wider audience and provide more comprehensive programs.
Measure Impact
Set quantifiable targets such as the number of people reached and the improvement in participants' financial literacy scores to review and evaluate the efficacy of the campaign's activities.
About MyCelik
Empowering financial literacy and inclusion through innovative education in the digital age
Our Origin
The MyCelik programme was initiated in June 2023, originating from Dr. Lalua Rahsiad's innovative idea. This visionary concept has been brought to life by the Asia Pacific University of Technology & Innovation (APU) under SIFU, a Sustainable and Inclusive Finance-focused think tank.
Company Overview
MyCelik Network was incorporated in January 2024 to sustain and focus on ensuring the effective execution of the long-term objectives of the existing initiative.
As a social enterprise, we utilize an EduTech approach to make lasting impact by advancing digital financial literacy and inclusion on a large scale.
Our Focus
- Specializing in FinTech literacy and financial inclusion
- Empowering underserved communities with digital financial knowledge
- Supported by SIFU student chapter and APU AKPK Club
- Fostering collaboration for financial education
- Promoting digital inclusion through innovation